Social Media

I've worked on several social media accounts for different organizations including for the UNC Institute for the Environment, North Carolina Collaboratory, my own blog ecoIssue, and the UNC Environment, Ecology and Energy Program. Below are some samples of my work.

UNC Institute for the Environment Cleantech Corner

For the Cleantech Corner, I assisted with the following:

leading social media team and delegating content tasks
planning and scheduling social media content
organizing content within a content calendar
writing/editing captions and creating graphics using Adobe Illustrator, InDesign, or Canva
using Linktree and Linkin.bio to connect website content URLS
posting content via Hootsuite
using social media metrics to determine engagement and success of content

North Carolina Collaboratory

For the , I assisted with the following:

expanding the Collaboratory's social media use.
- created the Collaboratory's LinkedIn account, gained initial followers and established LinkedIn posting and engagement practices
planning and scheduling social media content
organizing content within a content calendar
writing/editing captions and creating graphics using Adobe Illustrator, InDesign, or Canva
using social media metrics to determine engagement and success of content

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UNC Environment, Ecology and Energy Program

As part of an initiative to increase awareness of the UNC Environment, Ecology and Energy Program's dual degree programs, I created promotional materials including info cards and student features. For the student features, I conducted student outreach and interviewed current, graduated and future students of the programs.

ecoIssue

In spring of my senior year at UNC Chapel Hill, I started blog about environmental issues and topics in North Carolina called ecoIssue. The purpose of the blog was to educate North Carolinians about these important topics. To increase my audience and engagement, I created an Instagram social media account. Below is an example of an Instagram post accompanied with the blog post.